Team Leaders

Ed Shinn Founder and President - Public Insurance Adjuster

Ed Shinn

Founder and President

  • LLCA (Large Loss Claims Adjuster)
  • TWIA Certified Commercial Field Adjuster
  • TWIA/TFPA Certified Residential Field Adjuster
  • OSHA 10 Certification
  • DJI Drone Certification
  • 300 Plus Hours of Continuing Licensing Education
  • TX License 1262488

Ed began his insurance career in 1999. His vast knowledge of, expertise in, and personal relationships with many of the most prominent multi-family community owners and management firms in the Greater Houston Metropolitan area, coupled with his business relationships with various multi-family ownership firms throughout the state of Texas, paved the path for his incredible success. Ed founded Crossroads in 2010 as a Christian-based company, after his 10-year employment with another public adjusting firm. Since that day, Crossroads has operated under the pretense that “the client deserves personal attention and respect,” which Ed believed was lacking throughout the insurance recovery industry. Ed’s professionalism and dedication to detail, combined with his tenacity and team-building skills, have driven Crossroads’s expansion from a local Houston firm, to obtaining a national presence in the public insurance adjusting industry. His proficiency is in commercial property claim contract procurement with a strong emphasis on client retention. Ed lives in Cypress, Texas with his wife, Shann. They have two daughters and have been blessed with three granddaughters and one grandson. He and Shann have been members of Foundry United Methodist Church in Houston, Texas for the past 25 years.

Dale Terry​ Co-Owner and Vice President​ - Public Insurance Adjuster

Dale Terry​


  • TX License 1263582

Dale grew up surrounded by the property insurance industry his entire life as his mother spent all of her career as an executive in charge of claims for some of the largest property insurance carriers in the country. Dale’s knowledge encompasses all facets of the insurance industry; from estimating to sales to adjusting and, most recently, as co-owner of the fastest-growing public insurance adjusting firm in Texas. His experience includes deployment on more than 20 different hurricane events, 30 flood events and thousands of residential and commercial fire losses. Dale possesses tremendous “hands-on” working knowledge of the first-party property claim recovery industry. He is supported by his loving wife, Geri, and their two adult children, John, a recent LSU graduate, and Katheryn, who currently attends Texas State University.

Maddie Ludwig Office Administrator

Maddie Ludwig

Office Manager / Contents Adjuster

  • TX License 2336813
  • IICRC 9149949

Maddie is a native Houstonian and comes to us with 5 years of bookkeeping and office personnel experience. Before joining the team at Crossroads Insurance Recovery Advocates, LLC, Maddie attended Lone Star Community College where she gained the incredible skills she now contributes to our diverse team. Her responsibilities include payroll, data entry, bookkeeping, customer service, record keeping, and contents claim adjustment. Maddie possesses the stamina, motivation, and ingenuity required in this demanding and challenging industry. She enjoys attending concerts, working out at the gym, and playing with her children. Maddie resides in Katy, Texas with her beautiful children, Aiden and Avery, and her sweet dogs, Gunther and Athena.

Deidra Muchmore Senior Estimator

Deidra Muchmore

Senior Adjuster

Deidra’s tenured background in the insurance, construction and mitigation industries adds to the extensive credibility of the entire Crossroads team. She possesses more than 17 years of experience in the preparation support, and final adjustment of both residential and commercial claim recoveries. Before joining Crossroads, Deidra was a commercial claims adjuster for one of the nation’s largest insurance carriers, working in their large-loss division. She maintains a well-rounded knowledge of all aspects of insurance claim adjustment, as well as the mitigation and reconstruction of both residential and commercial properties. Deidra earned a Bachelor of Science degree in law enforcement and police science from Sam Houston State University in Huntsville, Texas. She currently maintains her Property and Casualty Adjusters License for Texas and resides in Northwest Houston with her husband, Peter, and son, Colton, where she devotes her leisure time to family and the rescue and fostering of homeless and injured pets available for adoption through Dori’s Darlings.

Joe Lewis Loss Consultant

Joe Lewis

Outside Sales/Adjuster

Joe is originally from Dallas but came to Houston as soon as he could. He left Blinn College in 2010 with a Real Estate Certificate before graduating Sam Houston State University in 2014 with a BS in Engineering Technologies. During this time, he not only acquired his OSHA 10 card, but also worked in the construction industry, learning about restorations and quickly moved up in the field. He has always had a love of learning and soon moved on to focusing not only the wiring of houses, but about information technology in general. Joe’s well-rounded background makes him a perfect addition to the Crossroads team. He currently lives in the Houston area and enjoys spending time in the great outdoors with his own pack of Dogo Argentino dogs.

Jenna O’Neill Contents Inventory Consultant

Jenna O’Neill

Contents Inventory Specialist/Adjuster

Jenna joined the Crossroads team with 9 years of customer service experience with business-to-business as well as business-to-customer communications and records keeping. She spent the past 4 years as a customer service manager and project manager in the lighting industry. Jenna graduated in 2012 from Blinn College with an Associate of Science degree and then from Sam Houston State University in 2014 with a Bachelor of Business degree. Her expertise in pricing, inventory, data entry, and project management makes Jenna a valuable addition to the team at Crossroads. Jenna currently resides in the Houston area and enjoys being outdoors with her animals, gardening, and fishing.

Tiffani Feathers Social Media Manager

Tiffani Feathers

Social Media Manager

Tiffani has more than 15 years of social media experience and continues to stay involved in her field through on-going continuing education and practice. She is responsible for planning and executing all social media communications for Crossroads Insurance Recovery Advocates, LLC as well as the company representation through all social media and public communication outlets. Tiffani also maintains and updates the company website and YouTube channel, where client testimonials and other company information can be found. She graduated from the University of St. Thomas with a Bachelor of Arts in environmental studies with a concentration in communication. Tiffani currently resides in Conroe, Texas with her husband, Greg, their daughter, Teagan, and several pets.
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