Team Leaders

Dale Terry​ Co-Owner and Vice President​ - Public Insurance Adjuster

Dale Terry​


Dale grew up surrounded by the property insurance industry his entire life as his mother spent all of her career as an executive in charge of claims for some of the largest property insurance carriers in the country. Dale’s knowledge encompasses all facets of the insurance industry; from estimating to sales to adjusting and, most recently, as co-owner of the fastest-growing public insurance adjusting firm in Texas. His experience includes deployment on more than 20 different hurricane events, 30 flood events and thousands of residential and commercial fire losses. Dale possesses tremendous “hands-on” working knowledge of the first-party property claim recovery industry. He is supported by his loving wife, Geri, and their two adult children, John, a recent LSU graduate, and Katheryn, who currently attends Texas State University.

Maddie Ludwig Office Administrator

Maddie Ludwig

Office Manager / Contents Adjuster

Maddie is a native Houstonian and comes to us with 5 years of bookkeeping and office personnel experience. Before joining the team at Crossroads Insurance Recovery Advocates, LLC, Maddie attended Lone Star Community College where she gained the incredible skills she now contributes to our diverse team. Her responsibilities include payroll, data entry, bookkeeping, customer service, record keeping, and contents claim adjustment. Maddie possesses the stamina, motivation, and ingenuity required in this demanding and challenging industry. She enjoys attending concerts, working out at the gym, and playing with her children. Maddie resides in Katy, Texas with her beautiful children, Aiden and Avery, and her sweet dogs, Gunther and Athena.

Deidra Muchmore Senior Estimator

Deidra Muchmore

Senior Adjuster

Deidra’s tenured background in the insurance, construction and mitigation industries adds to the extensive credibility of the entire Crossroads team. She possesses more than 17 years of experience in the preparation support, and final adjustment of both residential and commercial claim recoveries. Before joining Crossroads, Deidra was a commercial claims adjuster for one of the nation’s largest insurance carriers, working in their large-loss division. She maintains a well-rounded knowledge of all aspects of insurance claim adjustment, as well as the mitigation and reconstruction of both residential and commercial properties. Deidra earned a Bachelor of Science degree in law enforcement and police science from Sam Houston State University in Huntsville, Texas. She currently maintains her Property and Casualty Adjusters License for Texas and resides in Northwest Houston with her husband, Peter, and son, Colton, where she devotes her leisure time to family and the rescue and fostering of homeless and injured pets available for adoption through Dori’s Darlings.

Charles - Claim Recovery Consultant

Charles Butler

Claim Recovery Consultant

Charles is a native Houstonian with more than a decade of experience working in the fire and disaster restoration industry. He holds a certification in IICRC Fire and Smoke Restoration and earned a degree in business administration from Texas Southern University. Charles’s experience in the restoration industry gives him a unique perspective to help navigate policyholders through the claims process. He lives in the 3rd Ward area and enjoys playing golf, riding bikes, and spending time with his two daughters, Alexandria and Sage. 

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